Meet Dan Leonardi, executive coach, author, and life-long student of success.
Dan Leonardi is a seasoned executive with over 45 years of leadership experience in the Consumer Packaged Goods (CPG) industry. His career spans iconic American brands including Pepsi-Cola, Kellogg's, Conagra, and Utz Brands, where he held senior leadership positions and built a reputation for developing talent, driving results, and inspiring teams at every level.
Now based in Auburn, Alabama with his wife Susan, married for over 45 years, Dan has channeled a lifetime of real-world wisdom into a new calling: coaching the next generation of leaders. His granddaughter Victoria Lucia is his daily reminder of why building legacies matters.
Dan is the author of BE THE CEO OF YOUR LIFE, a practical guide to taking ownership of your career and personal journey. As an Entrepreneur in Residence at Auburn University, he works directly with students and early-career professionals, giving them the tools, frameworks, and confidence they need to succeed.
His coaching philosophy is simple: bridge the gap between what's taught in classrooms and what's required in the real world. With a toolbox of proven strategies, from DiSC assessments to his signature "10 Fingers" income framework, Dan helps clients of all ages unlock their full potential.
Dan doesn't coach from a textbook. Every session draws from five decades of lived experience, the wins, the setbacks, the pivots, and the lessons that only come from actually doing the work at the highest levels.
His approach is practical, relatable, and built around you. No generic frameworks. No one-size-fits-all advice. Just honest, actionable coaching that meets you exactly where you are.
Signature Program Individual SessionsThree coaching sessions plus a 1-hour mentoring session using DiSC and proven frameworks to build your complete roadmap to success.
Learn MoreNot ready for the full program? Start with a DiSC Kickstart or book a free discovery call to find the right fit.
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